If you are running a jewelry business and own a jewelry store, then you must know how important the lighting is, good retail store lighting can be used to target and attract new customers, build store image and subtly persuade the customers to purchase your merchandise. The subject of consumer behavior has widely studied the behavioral patterns of customers. Research has proved that strategically placed retail store lighting can increase sales and consequently increase profits. So, what kind of lighting should you buy for your jewelry store? How to choose the perfect lighting for your jewelry store?
Before purchasing your pendant lighting fixtures, you should study the space where they will be installed to determine your desired lighting strength. You should tell the lighting seller that you are using them at a jewelry store, then ask some advice from them.
The height of a store’s ceiling is also one of the most important factors that go into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular. As the source of light moves farther away from the merchandise the power and intensity of the light diminishes. Stores with higher ceilings (over 9′) face some challenges with lighting. Stores with ceiling that are taller either have to use more lights that are spaced closer together to illuminate a showcase or bring the light source closer by dropping down a track or using a pendant.
Among all lighting types in the market, LED lighting is the best choice, it offers more than just crystal clear, natural lighting, it also offers much simpler installation and maintenance. Besides, LED lights rarely burn out or need replacing, and they require very little electricity to run. They also give off very little heat, which makes them a much safer and much more environmentally friendly option. LED jewelry store lighting is surprisingly cost effective, which makes it ideal, especially when you stop to consider that it is also a far better option in terms of actual light quality.
Once you have decided on which kind of lighting to buy for your jewelry store, you can begin to shop for them, they are widely available at home improvement and lighting stores. Often, online retailers provide even more choice. Armed with your pendant lighting wish list, you should be able to quickly narrow in on the best fixture choices for you.
Poor lighting in your jewelry store could probably be one of the reasons behind your low sales. It’s a good strategy if you will invest in the proper lighting of your store. Lights can attract, persuade and change the mood of your customers. If you have a lively lighting effect, they’ll probably get more attracted to your items because they can clearly see how beautiful your products are.
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