Use Social Media to Boost Trade Show Presence

Nowadays, Social media plays more and more important role to people’s live. There are many social media platform, such as Facebook, MySpace, Flickr, Twitter, LinkedIn, YouTube and so on. As they playing bigger and bigger roles not just in our everyday social lives, but in our professional lives as well. Some businessman use them to promote their products. In this article, we are going to learn about how to use social media to boost your trade show.

Even in this age of technology, trade shows are thriving because they offer in-person, face-to-face communication. You meet people, learn about their needs, and show them how you can help them. You can sell a lot of your products by attending a trade show. You may have the most enticing and interesting display stands at the show, but social media incumbent on you to drive people to your booth.

Prior to Event
The weeks leading up to the event are extremely important to attract attention and even new customers who might not be aware you are attending. You can send a tweet about your trade show to your followers. If a hashtag already exists, search Twitter for people using it. Message potential customers to set up meetings at your booth. Moreover, you can send a message about your trade show on Facebook and Google+, to let more and more people know about it. You can also use other ways to let others know your trade show. For example, you can rite a blog post to announce your company’s attendance at the event, booth number, reasons why they should visit your booth, and any new products or contests you will be promoting.

During the event
During the event, you should promote your offers and be active to all the social media. If there is some discount or other sales promotion, you can announce on the social media website.

After Event
When the event is over, there must be some new followers or friends want to add you as a friend. You need to add them and do an evaluate. Take a look at how much your social following has grown and keep track of new friends and followers. Use this data to see how many new customers were generated through your social media campaign. Compile any questions or comments received by these new followers to be used in future blog posts.