How to run a success trade show

If you want more customers to buy your products, there are many methods you can do to increase your business sales, for example, advertising, networking marketing and attending a trade show. Among these methods, I do think attending a trade show is the best way to increase your business sales.

A trade show will give you the opportunity to show your business off to potential customers in order to gain some publicity. However going to a trade show for the very first time can be rather scary. So, how to hold a success trade show?

1. Choose a good location to place your trade show booth, and design an attractive booth, you must let your customers to see your products or company’s name and the service you offer at your booth image. It helps if you have attractive signs, nice décor, and perhaps lights, but at the minimum, have a banner made; you can get a booth-size banner for just a few hundred dollars.

2 Buy some trade show display stands to display and advertise your merchandise to your customers, for example, you can use a banner stand, pop up display stand and other trade show displays, those trade show displays are lightweight, cheap and easy to set up. Just make the most of those display stands.

There are also other ways to advertise your products, for example, you can prepare some promotional materials. Brochures and leaflets are typical promotional materials that need to be freely available. Make sure your contact details and web address are printed on everything. You can also set up a DVD player in your booth that continuously loops your marketing video. Make sure that the DVD you receive from your production house has this loop feature built in.

3. Open your booth to visitors, it is not enough to set up a good-looking boot, if you have attended a trade show, you may find that many trade show participants often sit tight behind a 6-foot table and wait for the visitors to get in. While it is not a good choice to do so, it is good to remove the table and try to get the visitors inside. This makes your booth more approachable to a prospective customer. If you really need some tables, get some bar-height pedestal tables so that your representatives can communicate or demonstrate the product in a one to one environment.
 
4. Provide a ‘giveaway’ with your branding on it – keep it small to reduce expenses. Nail files, pens and notepads are always popular. Or you might have something more specific to your business that works really well. By sending those giveaways, it increases awareness of your company and entice attendees to your booth.

Related: Tips for a Successful Trade Show
How different types of display stands are essential to your business

Display your special picture with a special photo frame

Taking pictures is not special in today’s life, and people may not print these photos. But to some special photos, they will print them and frame them in a fused glass frame, which is absolutely gorgeous as well as striking. Many use special photo frames for wedding photos because these are typically produced by a professional photographer and therefore something that you want to display proudly in your home or give as gifts to family members.

Just as the advancements in how people take pictures, frames have also evolved and now include wood, glass, fused glass, and floating glass frames. In the past time, wood frames are the most popular ways to display photos, but now, it is the world of glass picture frames, because glass frames contemporary, modern, and even futuristic in some settings.

So, to find a special photo frames, you need to choose a glass one now, and to personalized your frames, you can also take those two actions. Photo Frame Engraving and Personalized Picture Frame Mats.

The most common type of engraving on frames are dates and names, but you can also have a unique message or image engraved. You can have a frame retailer do the engraving on metal and wood frames or you can take the picture frame to an engraver or jeweler. With some engravings on your frames, they will more special to you now. Why not add some?

To make your frames special and look more attractive, personalized picture mats are another good way. You can surround a special picture with a mat that has been specially personalized for your friend or loved one with personalized mats. And the mat can be personalized with messages and signatures from friends or family who were part of that special time.

Here are more about picture frames:
Several ways for displaying photos with digital picture frames
Benefits of a Digital Photo Frame
Traditional photo frames Vs digital picture frames

Tips for a Successful Trade Show

Though more and more orders are from the internet nowadays. Trade show is also a important chance for many businessmen especially for a foreign trade company to promote their products. Thus, it is important to hold a successful trade show. However, if you are going to attend a trade show, do you know how to have a success trade show?

The first step to planning a successful trade show exhibition is to set goals in advance. For example, you can set a goal to collect the names of 200 possible customers and then pass out 300 brochures for the business marketing. But the goals will most definitely vary with the different types of businesses, but in general, having a good, achievable but still admirable goal throughout the entire trade show is the key to a successful exhibition

Once you have set a goal for your trade show, you should try your best to reach that goal. Below are things you can do to reach your goal.

Planning Effective Displays
Trade show displays are essential for a success trade show, you must set up an attractive displays and display some good information for your customers to read. Grabbing the visitor’s attention is the key to having a successful trade show. If your display does not grab their attention then you will be losing many potential customers. Using large banner displays will help to attract visitors from across the trade show floor.

Besides, the display stands used to display your merchandise should also be attractive, for example, if you are selling jewelry, then, you should play your jewelry with a beautiful jewelry display case.

Practice your Pitch.
Attendees and visitors will be wandering the trade show floor looking for the most interesting offerings- not just the displays, but the product pitches, as well. Can you explain in 30 seconds why someone ought to buy your product or service? If not, work on your sales pitch until it’s perfect.

Think for your target customers
For those who attend a trade show, after walking too much, they may feel tired, this is my personal experience. When I attend a trade show, after walking the whole morning, finally I find a company provides some desks. I come to it without hesitate, finally, I learn the service of it and finally buy something from it. If you prepare for some desks for them, they will stay in your booth and then you have an opportunity to explain your products and service to them. if not, they at least know your company and your brand. So, always think for your customers, you can benefit from that too.

How different types of display stands are essential to your business

Display stands are important for any business, and there are different types of display stands, almost every business need one type of display stand. So, in this article, we are learning about how different types of display stands are essential to business. By using them correctly, your sales can improve.

Pop Display Stands
These kind of displays are mostly used by businesses during promotional events such as trade shows, exhibitions, seminars and corporate functions. However, other organisations and individuals may also use the stands to display a variety of materials in different settings. The main function of display stands is to grab the attention of a particular target audience. Besides, pop display stands are also widely used to advertising, many retail businesses put advertisements in their stores to create awareness of the availability of certain products or services.

Literature Stands
Literature stands are the perfect stands for those who has a lot of corporate brochures in the reception area, because you can store all the material tidily and professionally.

While if you need to regularly attends exhibition shows specific to your industry to reach new audiences, a literature stand will be helpful to hold all your brochures you may want to give out, as well as your business cards.

Banner display stands
They are suitable for all types of environments and places. This means that these stands are versatile in nature and they can be used for promoting different types of businesses easily. Banner stands are lightweight and easy to set up. They are also available in different types and sizes, for example, they are roller up banners, X banner stands, L banner stands and so on, thus, they can suit for different requirements of people.

iPad stands
With the widely used of iPad, more and more people use an iPad for their business, especially when at a trade show, iPad is the ideal platform to show your products to your target customer. And as we all know that iPad can not stand if you do not hold them, thus, it is necessary to buy an iPad stand to support your iPad. That is to say, iPad stands are essential to your business.

In a word, display stands can boost your marketing efforts. The marketing essentials can advertise your product or service in the most cost-effective way possible. So, why not make the most of those display stands to increase your business sales?

How to tell a gold jewelry is real or fake

For those lovers who are going to married each other, the groom will buy a gold ring and necklace to the bride, but for a new buyers of gold jewelry, it is hard to identify whether the jewelry is gold or not. But do not worry about that if you do not know how to tell. You will learn how in this article.

Generally speaking, there are several ways to identify whether the jewelry is gold. Let us learn together here. Read more: How to select the perfect lighting for your jewelry store　and jewelry display sets
 
Observe the color of your jewelry
Imitation golds tend to be more yellow and shiny than real gold, which has a more satin sheen and less brassy color. Some fake golds imitate the color and texture of real gold very well, but if what you’re holding is shiny and reflects a bright, lemony yellow, you can be sure it’s fake.

Magnet test
Take any simple household magnet and hold it up to the piece of gold jewelry you would like to test. If your piece is real gold, it will not attract to the magnet because real gold is not magnetized. If your piece does stick to the magnet, then the gold is most likely fake gold. I do think it is the simplest ways for use to tell if a jewelry is gold.

Nitric Acid Test
Take a drop of nitric acid and see if it causes a reaction. If the nitric acid creates a green reaction, you are dealing with a gold plated piece or a base metal. If you see a milky color reaction, it is probably gold plated over sterling silver. If there is no reaction, your jewelry is real gold. But notice that Nitric acid is highly corrosive, you should take precautions when use this method for testing. Besides, you should be careful when testing.

Visual Inspection
Look closely at the piece for an official stamp. The stamp shows the grade info which is either given in finesse (1-1000 or .1-.999) or carat (1-24). Anything under 10k isn’t considered real gold in the U.S. Also, older pieces may not have visible stamps because of wear or repairs that may have been previously done on the piece. On top of that, some forged pieces will still have authentic looking stamps so further testing could give you more insight.

Above are four simple ways to tell whether a gold jewelry is real or fake. But these methods are not all 100% conclusive. If you want a guarantee, take it to a certified jeweler, but be prepared to pay a fee for the service.

Tips on selecting the perfect lighting for your jewelry store

If you are running a jewelry business and own a jewelry store, then you must know how important the lighting is, good retail store lighting can be used to target and attract new customers, build store image and subtly persuade the customers to purchase your merchandise. The subject of consumer behavior has widely studied the behavioral patterns of customers. Research has proved that strategically placed retail store lighting can increase sales and consequently increase profits. So, what kind of lighting should you buy for your jewelry store? How to choose the perfect lighting for your jewelry store?

Before purchasing your pendant lighting fixtures, you should study the space where they will be installed to determine your desired lighting strength. You should tell the lighting seller that you are using them at a jewelry store, then ask some advice from them.

The height of a store’s ceiling is also one of the most important factors that go into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular. As the source of light moves farther away from the merchandise the power and intensity of the light diminishes. Stores with higher ceilings (over 9′) face some challenges with lighting. Stores with ceiling that are taller either have to use more lights that are spaced closer together to illuminate a showcase or bring the light source closer by dropping down a track or using a pendant.

Among all lighting types in the market, LED lighting is the best choice, it offers more than just crystal clear, natural lighting, it also offers much simpler installation and maintenance. Besides, LED lights rarely burn out or need replacing, and they require very little electricity to run. They also give off very little heat, which makes them a much safer and much more environmentally friendly option. LED jewelry store lighting is surprisingly cost effective, which makes it ideal, especially when you stop to consider that it is also a far better option in terms of actual light quality.

Once you have decided on which kind of lighting to buy for your jewelry store, you can begin to shop for them, they are widely available at home improvement and lighting stores. Often, online retailers provide even more choice. Armed with your pendant lighting wish list, you should be able to quickly narrow in on the best fixture choices for you.

Things to consider when choosing the best plastic container for retail

If you are managing a candy store, convenience store, grocery store, bakery, or ice cream parlor, if you sell unwrapped food items of any kind, you need plastic containers that will allow you to display those items in convenient and attractive ways while keeping the food fresh and safe from debris. It is the best way to get sweet treats noticed in these shops is by choosing the right plastic containers. It is also an affordable way to display bulk products for alluring customers and ultimately driving sales. Since they are so important, how to choose the best plastic container? Here are things you should consider when buying plastic container.

There are a few things to consider when choosing the right containers for retail use. First, consider the size of the products or other items you want to display in the plastic containers. This helps you determine the size of the plastic containers to use. For example, if you are selling batteries, you likely do not want to use very small containers, as you can only fit one or two battery packs in the containers.

Besides, you should also take the weight, size, and shape of the canister into account, because they all play an important role in determining which one is the best for a given product. They should be heavy enough that shoppers will not knock them over and big enough to hold several items at a time.

Space are another factors you should consider, almost every retail stores are limited in space, so it is a must consider factor. The right layout and proper store display methods are needed for the customer’s shopping experience to be pleasant. Owners of candy stores should choose plastic containers that fit well on the shelves and other display surfaces. There are plastic containers available in many shapes and sizes to match the décor or theme of any store.

Acrylic bins and plastic containers with lids are necessary display fixtures for any kind of food item that isn’t protected from the elements in some other way. Store owners can use bins and containers with lids to store and display everything from bulk unwrapped candy like gumballs to dry snacks like pretzels, peanuts, and trail mix. They are good choice for displaying food in a retail store.